Destination brand positioning Assignment Example | Topics and Well Written Essays - 3250 words

Destination brand positioning - Assignment Example Destination personality is helpful in building firm destination brands and creating a unique identity. According to the self-congruity theory, it is fundamental to use the target personality as a practical symbol for building strong brands (Lubbe, 2003). It further elaborates that a high match between brand and consumers personality can yield a more promising attitudes towards the brand. The emergence of the internet has tremendously helped in meeting the information need of both actual and potential customers. This is so due to its unique features such as worldwide accessibility, low cost, and increased marketing opportunities. However, it has also altered the way of destination as a product created marketed, maintained and delivered to its customers. According to Lube (2003), destination positioning is the process of establishing and maintaining a distinctive place in the market for an individual or organization product offering. In order to develop a positioning strategy, there are quite a number of procedure which an organization must follow. These includes internal analysis, market analysis, and competitor analysis. A lot of debates have been there concerning the issue of destination positioning. Therefore, it is important for service managers to identify how what their concepts are, how they should satisfy the wants of the customers in different markets amongst others. The success of global competition in the tourism industry depends on the factor conditions and the drivers of competitiveness. An econometric model is very helpful in the estimation of the destination competitiveness empirical index at a micro rank (Donald & Gammack, 2007). The survey points majorly on the measure of tourist demand for each destination and ide ntification of the factors that drive the transformation on the demand schedule in

DHT2 capstone Research Paper Example | Topics and Well Written Essays - 3000 words

DHT2 capstone - Research Paper Example When blood sugar levels rise, risk of infection increases, and organs can fail. Morbidity and mortality result. Careful glycemic control is crucial to a diabetic’s survival and recovery. Nurses can take the lead in improving the implementation of ICU clinical protocol, and their critical thinking skills are invaluable for determining such protocol (Plost, Nelson, 2007, p 155). What obstacles prevent ICU nurses from full compliance with protocol for glycemic control during the first 48 hours of a diabetic patient’s stay in the ICU, and what steps will raise compliance? A2.Participants The participants in this study are registered nurses with bachelor’s degrees and at least two years of experience in the ICU, and they work together in the ICU of a community hospital. Most work full time, but several are part time. Nurses with less than two years of experience in the ICU are excluded. They range in age from 25 to 59; older nurses have been in the ICU for decades and younger ones seem poised for long careers, as well. Such longevity produces expertise, but also precludes innovation. These nurses come from different nationalities and ethnicities. Although their educational level are similar, their learning styles differ markedly. Also, what motivates each of them has an impact on the implementation of protocol. They have not been involved in developing protocol. The researcher observed a lack of compliance with protocol for glycemic control in the ICU. B1. B . Outline the problem: During the first 48 hours after ICU admittance, patients have poor glycemic control because the policy and protocol for blood glucose monitoring is not followed. In this community hospital, it has been observed the patients’ blood glucose level during the first 48 hours of their admission is high and is not being managed according to the national standard. The main problem is to identify the reasons nurses do not comply with the treatment plan. What causes nurse s to not follow the protocol? And how can we improve the compliance? B3.Causes of the problem Compliance with new legislation costs money. Examining and tracking the quality of care is a financial concern. In facilities with strict budgetary restraints like this one, pressures are enormous to delay or deny compliance. The facilities many not be able to comply in every aspects of patient’s care. This ICU does not have an internal audit nurse which could have been befitted to compliance program. Before something has become a clinical concern, compliance programs are especially ineffective. â€Å" The better trained the staff, the better the quality of care and the more compliant a facility will be (Abell,T,2011)†. All staff members need to respect compliance with regulations, a fact which is not observed in this ICU. Staff nurses are not sure if the protocol and previous training they have received was effective. How was the follow up? Staff is not aware of any. This ICU must ensure qualified educators are performing the training, and the protocol has to take into account the nurses’ level and the needs of the community. Interventions always have to be meaningful which is not observed in this ICU. Another concern nurses feel is that they are very busy in ICU with the acute care needs of the patient; there is not enough time, or not enough staff. Nurses believe